Sears Tackles America’s Bullying Epidemic Head-On

Cyber safety news from the Ascentive team

Parents of the 13 million children who suffer from an acute bullying problem[1] can now find solutions at their fingertips. Sears has announced the launch of Team Up to Stop Bullying to address America’s bullying issue, which spikes as students return to classrooms and playgrounds. Team Up to Stop Bullying is the first solutions- and service-based anti-bullying coalition striving to provide immediate solutions that parents and schools can implement today.

“Team Up to Stop Bullying provides much-needed resources to parents, children, educators and communities and will help Americans understand that bullying is a not a normal part of childhood,” said Marie Newman, bullying solutions author and managing director of Team Up to Stop Bullying. “Every seven minutes a child is bullied at school and studies show that schools with an anti-bullying program see a decrease in bullying up to 50 percent. While there isn’t one fix to every bullying problem, there are solutions and services that work. Now, for the first time, there is one simple place to connect to those solutions at sears.com/TeamUp.”

Sears Team Up to Stop Bullying initiative aims to connect those in the throes of a bullying problem to valuable resources with solutions and services provided by a nationwide coalition of more than 55 organizations. The Team Up to Stop Bullying website, sears.com/TeamUp, provides easy access to hundreds of solutions and services for parents and schools from non-profits like: Boys & Girls Clubs of America; Hazelden, publisher of the Olweus Bullying Prevention Program; National PTA^®; Stand For The Silent; Solutions For Bullying; It Gets Better project; The BULLY Project and End to Cyberbullying.

Celebrities will also “team up” with the coalition to spread the word. The Kardashians, Marlo Thomas, George Kotsiopoulos, Kyle Massey, Jennifer Veal, Lee Hirsch (director of the new BULLY movie) and more, are lending their voices as Team Up to Stop Bullying ambassadors.

“When you’re on the front lines of bullying it’s hard to know where to turn to find immediate solutions,” said Lana Krauter, senior vice president and president of Sears Apparel. “Sears is proud to have created Team Up to Stop Bullying to help families and communities find solutions. We’ve built a tremendous coalition of partner organizations that, like Sears, raise their hand and say that children deserve to be protected and learn in safe environments.”

Sears encourages those affected by bullying to team up in three ways:

1.     Visit sears.com/TeamUp to Find Solutions to Bullying or Take the Power Pledge

• Find a solution to your child’s unique bullying problem or find a service provider who can assist you or provide counsel in implementing solutions.
•  Commit to stop bullying and support a movement for positive change in our schools by taking the Power Pledge online at sears.com/TeamUp. The pledge includes committing to never demean, humiliate or be disrespectful toward anyone, to be inclusive and accepting of everyone and to celebrate unique differences. Visitors can also donate to Team Up to Stop Bullying, which benefits non-profit solutions-oriented anti-bullying organizations.

2.     Buy the “BULLY” documentary T-shirt: Show your support with the Team Up to Stop Bullying T-shirt, available for $9.99 at sears.com/TeamUp. Sears is donating $3.75 from the purchase of T-shirts now through October 31, 2012 to Donorschoose.org to benefit The Bully Project^®‘s 1 Million Kids program. Donorschoose.org is a charitable organization committed to working with The Bully Project to end bullying and The Bully Project is the outreach arm of the recent “Bully” documentary.

3.     Shop back-to-school at Sears: Sears customers can shop to stop bullying on Sears’ “Super Back-to-School Saturday” (August 11). Customers can download a one-day-only savings pass online at sears.com/TeamUp for 15 percent off on in-store purchases of apparel, footwear and fine jewelry. Sears will donate five percent of in-store purchases using the savings pass (up to $70,000) to its non-profit anti-bullying coalition of partners.

 

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Cyberbullying – Monitoring Children’s Social Media Usage Is Important, but So Is Allowing Their Mistakes

Cyber safety tips from the Ascentive team

Facebook has provided millions of people worldwide with an unmatched outlet for sharing information about their lives. Through the social network giant, establishing community with old friends and new has never been easier.

But Facebook also presents an assortment of issues — especially for parents, according to a Kansas State University parenting expert.

 

Chuck Smith, professor of emeritus of family studies and human services at the university’s College of Human Ecology, says increased usage of Facebook by children has sparked questions of how to prevent cyberbullying and protect their personal privacy. Simultaneously, some parents have been forced to consider how much information they should share about their children on Facebook.

 

But despite the risks, Smith says using Facebook is worthwhile for children if parents remain aware.

“Facebook is a tool that could be used for good or bad,” Smith said. “It’s up to parents to help their children understand how to use it well and be vigilant about misuse.”

 

Online bullying is Smith’s primary concern among young Facebook users. Preventing online bullying should involve parents retaining essential control of a child’s Facebook account, he said. This allows parents to read all posts and ensure the highest levels of security settings are in place. Appropriate security settings are beneficial in a variety of contexts, including Smith’s other primary concern with young Facebook users: online predators.

To counteract possible negative influences, Smith advises parents of children under 16 years old to have the family use the computer in a common area — something that may not sit well with some children.

“The impact on relationships could be with children regarding parents as too intrusive in their personal lives,” Smith said. “Though as long as the children are living in the home, parents have every right to be vigilant.

“For parents, vigilance changes with the child’s age, but you still have to be responsible.”

Parents should instruct their children on responsible sharing of information early, but parents also should allow a reasonable amount of freedom for children to make their own mistakes, Smith said. Failure to allow a meaningful amount of freedom could be detrimental to the parental-child relationship.

“The younger generation is very much an online generation,” Smith said. “We have to be realistic and teach them about the danger and responsibility of posting online and considering what they might say and how they might react. Parents who are overly restrictive might lose their opportunity.

Standards of responsibility also exist for parental social media usage — especially when it concerns their children. Smith advises parents consider their own security settings before sharing certain information about their children. The same principle applies for any sort of related information, including when the family will be on vacation.

“You have to be aware of who you have given permission to view the page,” Smith said.

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More Organizations Launch Anti-Bullying Campaigns

Cyber Safety news from the Ascentive team

More and more organizations are launching their own campaigns to stop bullying and cyber-bullying. Tanda, a pioneer in energy-based at-home beauty devices, announces its Zap Bullying campaign to raise awareness among parents and teens about this epidemic and to empower teens to feel confident and secure in their own skin.  The multifaceted campaign from Tanda Zap, the powerful acne clearing technology endorsed by leading dermatologists and successfully used by thousands of users across the country, will include a partnership with the national leading anti-bullying organization STOMP Out Bullying™, a social media awareness campaign and a limited edition blue Zap device to support the cause.

“We envision a world in which young people feel safe from bullying and we’re thrilled to partner with the STOMP Out Bullying™ organization. We share their commitment to help people take a stand against bullying in schools and communities,” says Fabian Tenenbaum, CEO of Syneron Beauty, the maker of Tanda branded products.  “Tanda Zap offers ground-breaking acne clearing technology to help teens feel comfortable and secure in their own skin and we hope that this initiative will raise awareness and dialogue around this issue and that ultimately it will serve to help foster greater understanding and mutual respect among teens.”

Tanda Zap invites consumers to “Zap Bullying” and pledge support to this social campaign by visiting its Facebook page, http://www.Facebook.com/Tanda.  “Like” Tanda and then “Vote” to Zap Bullying.  Tanda will donate $1 for each Vote to the STOMP Out Bullying™ organization.

“We are so grateful to have Tanda Zap as a philanthropic partner,” says Ross Ellis, Founder and CEO of STOMP Out Bullying™. “Together we can reach more schools, kids, teens and families affected by bullying with the critical educational resources and support services they need.”

As part of the campaign, the brand will introduce a limited edition blue Tanda Zap acne spot treatment device, from which a portion of proceeds will be donated to STOMP Out Bullying™. The limited edition blue Tanda Zap device will be available for $49 for Back to School 2012.

PACER’s National Bullying Prevention Center, a partner in The Bully Project and a supporter of Lee Hirsch’s new documentary “Bully,” offers educators, students, families and individuals the tools they need to address bullying in schools. By downloading free resources at PACER.org/bullying, communities can find ways to help change the culture of bullying.

“The Bully movie gives everyone a heartbreaking look at the reality of bullying,” says Julie Hertzog, director of PACER’s National Bullying Prevention Center. “Our hope is that the movie will be a call to action, and that more people will work together to create a climate that doesn’t accept this behavior.”

Resources available at PACER.org/bullying include bullying prevention classroom toolkits, activities and videos for K-12 students; toolkits for organizing community events around bullying prevention; tips for how parents can talk with their children about the subject and work with schools and more.

PACER’s TeensAgainstBullying.org website offers relevant and interactive information in a teen-friendly way. Teens can find strategies to deal with bullying, ways they can stand up for other kids, and ideas for how they can bring the bullying prevention message to their school. PACER’s KidsAgainstBullying.org website is also specifically designed for elementary-aged children and uses a cast of animated characters to share bullying prevention strategies.

In addition, PACER’s National Bullying Prevention Center, The National Center for Learning Disabilities (NCLB), AbilityPath and Autism Speaks are partnering with The Bully Project to raise awareness about how bullying affects children with disabilities. Resources and a toolkit will be available soon at specialneeds.bullyingproject.com.

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US Dept of Homeland Security Nation Cyber Security Division & Idaho National Laboratory Win National Cybersecurity Innovation Award

Cyber Security News from the Ascentive Team

The SANS Institute announced today that Department of Homeland Security National Cyber Security Division and Idaho National Laboratory have won the 2011 U.S. National Cybersecurity Innovation Award for building Cybersecurity skills needed to defend the power grid and other control systems.

The Controls Systems Security Program (CSSP) at the Department of Homeland Security and Idaho National Laboratory have created a series of training programs for managerial and technical people in the industries using control systems (power, oil and gas, electrical, water, and several others) that are packed with up-to-date information on cyber threats and mitigations for vulnerabilities.

The goal is to reduce industrial control system risks within and across all critical infrastructure and key resource sectors by coordinating efforts among federal, state, local and tribal governments, as well as industrial control systems owners, operators and vendors. The CSSP coordinates activities to reduce the likelihood of success and severity of impact of a cyber-attack against critical infrastructure control systems through risk-mitigation activities.

One innovative course provides intensive hands-on training on protecting and securing industrial control systems from cyber-attacks, including a Red Team/Blue Team exercise that is conducted within an actual control systems environment.  This training has been transformational for technologists and managers who previously underappreciated the power of cyber-attacks or the ease at which they can be executed.

The Department of Energy – Office of Electricity Delivery and Energy Reliability has partnered with DHS to provide the Red Team/Blue Team training specifically to the energy sector asset owners and create lessons learned from the energy sector.

U.S. Department of Homeland Security and Idaho National Laboratory wins the 2011 National Cybersecurity Innovation Award for developing a long-term, common vision where effective risk management of control systems secturity can be realized through successful coordination efforts.


The National Cybersecurity Innovation Awards recognize developments undertaken by companies and government agencies who have developed and deployed innovative processes or technologies which are innovative in that it has not been deployed effectively before, can show a significant impact on reducing cyber risk, can be scaled quickly to serve large numbers of people, and should be adopted quickly by many other organizations. Nominations included most senior government officials involved with Cybersecurity as well as those from major Cybersecurity Information Sharing and Analysis Centers (ISACs).  Corporations and individuals, including SANS instructors also nominated innovations and each nomination was tested by the SANS Institute research department. More than 50 nominations were received and 14 were selected.


The SANS Institute was established in 1989 as a cooperative research and education organization. SANS is the most trusted and by far the largest source for information security training and security certification in the world.  In addition to world-class training, SANS offers certification via the ANSI accredited GIAC security certification program. SANS offers a myriad of free resources to the Infosec community including consensus projects, research reports, newsletters, and it operates the Internet’s early warning system – the Internet Storm Center.  At the heart of SANS are the many security practitioners in varied global organizations from corporations to universities working together to help the entire information security community.

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New Survey Shows Gap Between Americans’ Online Security Perceptions and Actual Practices

Internet Safety News from the Ascentive team

More than nine in ten Americans (92%) believe that a safe and secure Internet is crucial to our nation’s economic security and 81% of Americans want to learn more about being safe and secure online, but there still exists a visible disconnect between Americans’ perceptions of their online safety practices versus the reality of their actual safety practices. These insights were revealed in the 2011 National Cyber Security Alliance (NCSA)-McAfee Online Safety Study, released today by the NCSA and McAfee.

While the study found progress in a number of areas regarding online safety awareness, perception versus reality gaps continue to exist in critical areas:

70% of Americans say that they represent their child/children’s primary source of information for online safety, yet 48% of parents are not completely confident that their children can use the Internet safely.

32% of consumers either back up data only once a year—or never (20%).

15% of Americans have never checked their social networking privacy and security account settings.

According to the survey, only 7% of U.S. parents are worried about cyberbullying even though 33% of teenagers have been victims of cyberbullying, according to the Pew Internet and American Life Survey.

“This new study shows that vast majorities of Americans believe that cyber security is important for our personal safety and our nation’s economic security,” said NCSA Executive Director Michael Kaiser. “Yet this survey also shows that we can do a better job of protecting ourselves and those around us and really focus on the notion that a safe and secure Internet and digital experience represents a shared responsibility.”

“As our digital usage grows exponentially each year with a multitude of different devices connected to the Internet, cyber threats have grown more sophisticated and widespread than ever before,” said Todd Gebhart, co-president, McAfee. “This new survey demonstrates the fundamental importance of better online safety and security awareness for ourselves, our communities, our schools and our businesses.  Consumers need to think beyond just PCs, and also protect their web experiences, their data, and very importantly, their children on all the devices they use.”

Key Findings:


Security Perceptions

Less than half of the population (46%) reports that they feel safe from viruses, malware and hackers while on the Internet.

When it comes to the issue most Americans are concerned about regarding online safety and security, 43% of respondents reported they were most worried about identity theft; 13% were concerned with loss of privacy; and 12% reported their biggest concern was someone monitoring or recording their online activity.

When asked how people would like to learn about staying safe online, 37% of Americans are willing to receive regular information from an organization about safety best practices; 15% are willing to educate others; 13% would attend an in-person education session; 20% are not willing to do any of these and 15% are not sure.

Crime and Law Enforcement

When asked what puts Americans most at risk of a cybercrime or a loss of personal information the largest number of respondents, one-third (33%) said they believe connecting to an unsecured wireless network puts them most at risk yet more than half (53%) of Americans said they have logged onto a wireless network without entering a security password.

One in 5 (18%) Americans have been the victim of a cybercrime and 38% know someone who has been victimized, and 65% of all respondents do not think their local police department is equipped to handle reports and investigate Internet crimes.

Of the 17% who were victims of cybercrime but did not report them, 34% were either unsure what exactly happened or were not sure who to report it to.

More than half (53%) of Americans indicated they have received fake anti-virus warnings but 87% said they did not believe the warning was legitimate. From 2008 to 2010, fake anti-virus scams have grown by 600% and are estimated to victimize one million Internet users per day, according to McAfee research.

Safe Computing Practices

54% of Americans don’t back up their data regularly; with 21% backing up just monthly; 12% backing up only once a year and 20% of consumers never backing up.

21% say they don’t think it’s necessary to change account passwords regularly even though experts believe this is a basic online safety practice.  More than a million password-stealing malware samples were discovered from January 2011 –June 2011, according to McAfee Labs.

25% say they never change their passwords unless prompted.

Social Networks

26% say they are sharing more information on social networks today than one year ago.

Nearly half (47%) of Americans are confident in their ability to use privacy and security account settings in their social networks, but another 47% are only somewhat confident with 24% saying they are not confident at all.

15% of respondents have never checked their social networking privacy and security account settings and only 18% said the last time they checked their settings was in the last year.

Meanwhile, one out of ten (11%) Americans reported that their social network has been hacked in the last year, while 81% did not.

Children and Online Safety

70% of Americans say that they represent their child/children’s primary source of information for online safety, yet 48% of parents are not completely confident that their children can use the Internet safely.

According to the survey, parents worry most about contact with strangers (38%) online, 7% worried about bullying and harassment and 9% were worried about identity theft even though 140,000 minors are the victims of ID fraud each year according to ID Analytics.

The concern that ranked second according to parents was exposure to adult content yet 44% of parents admit they have not discussed Internet pornography with their children and 44% don’t have content-filtering software on their computers.

48% of the parents surveyed say they know their child/children have seen pornography online and of the parents who aren’t sure if their kids have seen adult content, 68% think it unlikely that they have.

Of those parents who don’t have content-filtering software, 34% say they trust their kids.

Workplace Cyber Security Practices

The survey also polled a sub-sample of Americans cyber security practices and attitudes in their workplace.  The survey found that a majority say their employer has a formal work Internet usage policy (59%) while 26% do not.

But respondents are split as to whether or not they have had training on keeping their work computers safe and secure (43% to 43%).

Seven in ten (69%) say that a safe and secure Internet is dependent to their job, 45% of which say it is very dependent. Six in ten (61%) say that losing Internet access at their job for 48 consecutive hours during a regular business week would be disruptive, 43% say it would be extremely disruptive.

A 2011 NCSA/Symantec study of small businesses finds that two thirds (66%) say that their business is dependent on the Internet for its day-to-day operations, two fifths of which (38%) would characterize it as very dependent.  Two thirds (67%) of small business owners describe their businesses as more dependent on the Internet than it was 12 months ago.

Age Disparities

Respondents ages 18-54 feel that individual users are most responsible for keeping the Internet safe and secure, whereas users 55 and older believe that it is the Internet service provider who is most responsible.

As the age of the user increases, so does their concern over identity theft, with 40% of 18-29 year olds, 39% of 30-49 year olds, 47% of 50-64 year olds, and 50% of those 65+ citing this as their largest concern.

As respondents’ age increases, a smaller percentage feels safe using smartphones with 23% of 18-29 year olds, 11% of 30-49 year olds, and 2.5% of 50-64 year olds feeling safe accessing the Internet using their smartphones.

Gender Attitudes Towards Cyber Security

If a computer were infected by a virus or malware, and the user was provided step-by-step instructions to fix it, only 31% of females feel very confident in fixing the computer on their own versus 53% of males who feel very confident about pursuing this task.

Nearly one in every five males (or 19%) backup their data and digital information on a daily basis while a less amount of females – only 12% – do so each day.

Thirty-eight percent of females have undergone training to keep their computer safe and secure at work, while 48% of males received training about safe and secure cyber security practices in the workplace.

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