Sears Tackles America’s Bullying Epidemic Head-On

Cyber safety news from the Ascentive team

Parents of the 13 million children who suffer from an acute bullying problem[1] can now find solutions at their fingertips. Sears has announced the launch of Team Up to Stop Bullying to address America’s bullying issue, which spikes as students return to classrooms and playgrounds. Team Up to Stop Bullying is the first solutions- and service-based anti-bullying coalition striving to provide immediate solutions that parents and schools can implement today.

“Team Up to Stop Bullying provides much-needed resources to parents, children, educators and communities and will help Americans understand that bullying is a not a normal part of childhood,” said Marie Newman, bullying solutions author and managing director of Team Up to Stop Bullying. “Every seven minutes a child is bullied at school and studies show that schools with an anti-bullying program see a decrease in bullying up to 50 percent. While there isn’t one fix to every bullying problem, there are solutions and services that work. Now, for the first time, there is one simple place to connect to those solutions at sears.com/TeamUp.”

Sears Team Up to Stop Bullying initiative aims to connect those in the throes of a bullying problem to valuable resources with solutions and services provided by a nationwide coalition of more than 55 organizations. The Team Up to Stop Bullying website, sears.com/TeamUp, provides easy access to hundreds of solutions and services for parents and schools from non-profits like: Boys & Girls Clubs of America; Hazelden, publisher of the Olweus Bullying Prevention Program; National PTA^®; Stand For The Silent; Solutions For Bullying; It Gets Better project; The BULLY Project and End to Cyberbullying.

Celebrities will also “team up” with the coalition to spread the word. The Kardashians, Marlo Thomas, George Kotsiopoulos, Kyle Massey, Jennifer Veal, Lee Hirsch (director of the new BULLY movie) and more, are lending their voices as Team Up to Stop Bullying ambassadors.

“When you’re on the front lines of bullying it’s hard to know where to turn to find immediate solutions,” said Lana Krauter, senior vice president and president of Sears Apparel. “Sears is proud to have created Team Up to Stop Bullying to help families and communities find solutions. We’ve built a tremendous coalition of partner organizations that, like Sears, raise their hand and say that children deserve to be protected and learn in safe environments.”

Sears encourages those affected by bullying to team up in three ways:

1.     Visit sears.com/TeamUp to Find Solutions to Bullying or Take the Power Pledge

• Find a solution to your child’s unique bullying problem or find a service provider who can assist you or provide counsel in implementing solutions.
•  Commit to stop bullying and support a movement for positive change in our schools by taking the Power Pledge online at sears.com/TeamUp. The pledge includes committing to never demean, humiliate or be disrespectful toward anyone, to be inclusive and accepting of everyone and to celebrate unique differences. Visitors can also donate to Team Up to Stop Bullying, which benefits non-profit solutions-oriented anti-bullying organizations.

2.     Buy the “BULLY” documentary T-shirt: Show your support with the Team Up to Stop Bullying T-shirt, available for $9.99 at sears.com/TeamUp. Sears is donating $3.75 from the purchase of T-shirts now through October 31, 2012 to Donorschoose.org to benefit The Bully Project^®‘s 1 Million Kids program. Donorschoose.org is a charitable organization committed to working with The Bully Project to end bullying and The Bully Project is the outreach arm of the recent “Bully” documentary.

3.     Shop back-to-school at Sears: Sears customers can shop to stop bullying on Sears’ “Super Back-to-School Saturday” (August 11). Customers can download a one-day-only savings pass online at sears.com/TeamUp for 15 percent off on in-store purchases of apparel, footwear and fine jewelry. Sears will donate five percent of in-store purchases using the savings pass (up to $70,000) to its non-profit anti-bullying coalition of partners.

 

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Study Reveals Children view Cyberbullying differently from Bullying

Cyber safety tips from the Ascentive team

University of British Columbia research comparing traditional bullying with cyberbullying finds that the dynamics of online bullying are different, suggesting that anti-bullying programs need specific interventions to target online aggression.

“There are currently many programs aimed at reducing bullying in schools and I think there is an assumption that these programs deal with cyberbullying as well,” says Jennifer Shapka, an associate professor in the Faculty of Education at UBC who is presenting this research at the American Educational Research Association (AERA) annual meeting in Vancouver.

“What we’re seeing is that kids don’t equate cyberbullying with traditional forms of schoolyard bullying.  As such, we shouldn’t assume that existing interventions will be relevant to aggression that is happening online.”

Shapka is presenting a study that involved 17,000 Vancouver, B.C. students in Grades 8 to 12 and a follow-up study involving 733 Vancouver, B.C. youth aged 10-18.

Results of the studies show that about 25-30 percent of youth report that they have experienced or taken part in cyberbullying, compared to 12 per cent of youth who say they’ve experienced or taken part in schoolyard bullying. However, “Youth say that 95 per cent of what happens online was intended as a joke and only 5 per cent was intended to harm,” says Shapka. “It is clear that youth are underestimating the level of harm associated with cyberbullying.”

According to Shapka, the findings suggest that in cyberbullying adolescents play multiple roles – as bullies, victims, and witnesses – and “downplay the impact of it, which means that existing education and prevention programs are not going to get through to them.”

“Students need to be educated that this ‘just joking’ behaviour has serious implications.”

Being victimized online can have consequences for a person’s mental health, developmental wellbeing, and academic achievement, according to Shapka. In extreme cases, there have been reports of suicide.

Traditional bullying, or schoolyard bullying, is often associated with three main characteristics: a power differential between bully and victim, a proactive targeting of a victim, and ongoing aggression.

Shapka says, research is beginning to show that cyberbullying does not necessarily involve these three characteristics. Traditional power differentials – size and popularity – do not necessarily apply online. There also seems to be more fluid delineation between the roles youth play; it is not unusual for an individual to act in all capacities – bullies, victims, and witnesses – online.

Previous work by Shapka and her colleagues has shown that in contrast to traditional bullying, cyberbullying is rarely associated with planned targeting of a victim.

A number of Internet safety campaigns suggest parents keep an eye on their children’s online activity but Shapka says this kind of micro-managing can undermine healthy adolescent development.

“An open and honest relationship between parents and children is one of the best ways to protect teenagers from online risks related to cyberbullying, Internet addiction, and privacy concerns related to disclosing personal information online.”

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President Clinton Announces Impact of Commitments Made at the Second Annual Clinton Global Initiative America Meeting

Business news from the Ascentive team

President Bill Clinton announced the impact of the 2012 Clinton Global Initiative America (CGI America), a meeting dedicated to forging collaborative solutions to the United States’ most pressing economic challenges. This year, CGI America attendees, who include leaders from government, business, and nonprofit sectors, made more than 50 new commitments valued at more than $1 billion that will create 32,000 jobs and fill more than 500,000 vacant jobs in the United States.

“This year’s CGI America participants have formed creative partnerships and come up with inventive strategies to accelerate employment, start new businesses, and prepare Americans to take the jobs that are open in the new U.S. economy,” said President Clinton. “From nearly $176 million of new capital that will go to small or medium enterprises, to the nearly 150,000 students who will gain access to STEM education opportunities, this year’s meeting has demonstrated the important advances we can make when working together towards a shared prosperity.”

Throughout the meeting, attendees generated Commitments to Action: new, specific plans to address an economic challenge facing the United States, such as job creation, small business development, clean energy, STEM (science, technology, engineering, and math) education, housing recovery, and workforce development. Some of the commitments announced today will provide underserved young people with skills in digital media and construction, give women and minorities opportunities for entrepreneurship, and transform foreclosed properties into affordable housing.

When fully funded and implemented, the 58 new CGI America commitments aim to positively impact the lives of nearly 3.9 million Americans in the following ways:

•              More than 32,000 jobs will be created, including 6,600 green jobs.
•              More than 500,000 jobs will be filled by veterans and their family members.
•              Nearly 68,000 people will receive improved access to capital or financial services.
•              More than 117,000 people will benefit from access to job training and certification.
•              Nearly 760 million kilowatt hours of energy will be saved.
•              More than $84 million of new capital will be invested in green initiatives.
•              More than 12,000 people will gain increased access to health services.
•              More than $640 million of the total value of the new commitments will address housing recovery, including returning distressed single-family housing to productive use, retrofitting homes in 25 new cities, and developing affordable housing units for low-income individuals.

President Clinton concluded the two-day meeting by encouraging leaders to find ways to create an innovative and sustainable tomorrow. In the final session, “What’s Next? Towards a More Perfect Union,” Shaun Donovan, secretary of the U.S. Department of Housing and Urban Development; Regina E. Dugan, senior vice president of Advanced Technology and Projects at Motorola Mobility; Duncan Niederauer, director and CEO of NYSE Euronext, Inc.; Atlanta Mayor Kasim Reed; Neil deGrasse Tyson, astrophysicist and director of Hayden Planetarium at the American Museum of Natural History; and Mark Vachon, vice president of Ecomagination at General Electric, spoke about the importance of STEM education, supporting American innovation, and the future of the American economy.

The second day of the CGI America meeting opened with the “Sustainable Finance” plenary session, where Donna Gambrell, director of the U.S. Department of the Treasury’s Community Development Financial Institutions Fund; Lisa Hall, president and CEO of Calvert Foundation; Ted Howard, executive director of the Democracy Collaborative; and Jim Koch, chair and founder of the Boston Beer Company, Inc., discussed sustainable access to capital to both grow existing businesses and finance new ventures.

Equal opportunity in employment and entrepreneurship was the topic of the second plenary session, “Pathways to Opportunity,” which featured Philadelphia Mayor Michael Nutter; Peter G. Peterson, chairman and CEO of the Peter G. Peterson Foundation; Chelsea Clinton, board member of the Clinton Global Initiative and William J. Clinton Foundation;  John Hope Bryant, founder, chairman, and CEO of Operation HOPE, Inc.; Kyle McCollom, founder of Triple Thread Apparel; Ai-jen Poo, director of National Domestic Workers Alliance; Jerry Sue Thornton, president of Cuyahoga Community College; and Joan Walker, executive vice president of corporate relations at Allstate Insurance Company.

CGI America is sponsored by J.B. & M.K. Pritzker Family Foundation, Allstate Insurance Company, The Dow Chemical Company, ExxonMobil, The Joyce Foundation, The Peter G. Peterson Foundation, and APCO Worldwide.

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Pennsylvania Safe Schools Conference Tackles Bullying

Cyber safety news from the Ascentive team

The Center for Safe Schools has announced that nearly 500 stakeholders from across the Commonwealth of Pennsylvania and beyond will convene in Harrisburg for the fifteenth annual Safe Schools Conference May 8-9, 2012. The latest research in school safety and youth violence prevention; as well as effective program models and practices from state and national experts will be presented.

The conference provides school leaders and personnel, law enforcement and community partners with the tools to create a positive school climate; one that supports academic success, learning and teaching in a safe and nurturing environment.

“Specifically, the event includes practical resources and information to deal with safety issues that schools face daily –  bullying prevention, conflict management, emergency response and crisis management, and initiatives to address student mental health issues,” said Lynn Cromley, Center for Safe Schools director.

“The 9/11 documentary ‘REBIRTH’ is included as a tool to inform, enlighten and help professionals prepare for future disasters and better understand the impact of trauma on lives, schools and communities,” Cromley said.

The film is a riveting journey into living history – an act of personal witness to one of the most profound events in American history and the healing that has come in its wake. The result of a decade-long process by director Jim Whitaker, the inspirational story of “REBIRTH” follows the nearly ten-year transformation of five people whose lives were forever altered on September 11, 2001 – and simultaneously tracks via unprecedented multi-camera time-lapse photography the minute-by-minute evolution of the space where the Twin Towers once rose. Both a singular cinematic and human experience, “REBIRTH” is deeply intimate and uplifting – providing a moving portrait of how trauma and grief metamorphose into hope and rebuilding as the human spirit transcends the unthinkable over time.

“The entire Project Rebirth team, especially our five film participants, are pleased and grateful every time educational professionals use our film and film content in advancing their own missions. Applications to date have ranged from teaching the history of 9/11 to advancing the conversation about the need for improved disaster preparation and response in our schools,” said Brian Rafferty, Project Rebirth board chairman.

Following the screening, Project Rebirth’s Advisor for Public Safety and Education, Gregory Thomas, will lead a Q&A discussion about the film including school emergency preparedness and trauma. As the Executive Director of School Safety for the New York City Public Schools during the terrorist attacks, Thomas worked closely with federal, state and local officials to address security and disaster related issues that arose for the many schools in the lower Manhattan area.

“The educational mission of Project Rebirth has been its main driver since filming began six months after the 9/11 attacks: to educate future generations about the suffering of those left behind, and to highlight the strength of the human spirit in the face of the challenges they faced and met over the years,” Rafferty said.

The 2012 conference is presented by the Center for Safe Schools in partnership with the Pennsylvania State Police, Pennsylvania Commission on Crime and Delinquency, Pennsylvania Emergency Management Agency, Pennsylvania Human Relations Commission and the Mid-Atlantic Equity Assistance Center; with sponsorship support from the Highmark Foundation.

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More Organizations Launch Anti-Bullying Campaigns

Cyber Safety news from the Ascentive team

More and more organizations are launching their own campaigns to stop bullying and cyber-bullying. Tanda, a pioneer in energy-based at-home beauty devices, announces its Zap Bullying campaign to raise awareness among parents and teens about this epidemic and to empower teens to feel confident and secure in their own skin.  The multifaceted campaign from Tanda Zap, the powerful acne clearing technology endorsed by leading dermatologists and successfully used by thousands of users across the country, will include a partnership with the national leading anti-bullying organization STOMP Out Bullying™, a social media awareness campaign and a limited edition blue Zap device to support the cause.

“We envision a world in which young people feel safe from bullying and we’re thrilled to partner with the STOMP Out Bullying™ organization. We share their commitment to help people take a stand against bullying in schools and communities,” says Fabian Tenenbaum, CEO of Syneron Beauty, the maker of Tanda branded products.  “Tanda Zap offers ground-breaking acne clearing technology to help teens feel comfortable and secure in their own skin and we hope that this initiative will raise awareness and dialogue around this issue and that ultimately it will serve to help foster greater understanding and mutual respect among teens.”

Tanda Zap invites consumers to “Zap Bullying” and pledge support to this social campaign by visiting its Facebook page, http://www.Facebook.com/Tanda.  “Like” Tanda and then “Vote” to Zap Bullying.  Tanda will donate $1 for each Vote to the STOMP Out Bullying™ organization.

“We are so grateful to have Tanda Zap as a philanthropic partner,” says Ross Ellis, Founder and CEO of STOMP Out Bullying™. “Together we can reach more schools, kids, teens and families affected by bullying with the critical educational resources and support services they need.”

As part of the campaign, the brand will introduce a limited edition blue Tanda Zap acne spot treatment device, from which a portion of proceeds will be donated to STOMP Out Bullying™. The limited edition blue Tanda Zap device will be available for $49 for Back to School 2012.

PACER’s National Bullying Prevention Center, a partner in The Bully Project and a supporter of Lee Hirsch’s new documentary “Bully,” offers educators, students, families and individuals the tools they need to address bullying in schools. By downloading free resources at PACER.org/bullying, communities can find ways to help change the culture of bullying.

“The Bully movie gives everyone a heartbreaking look at the reality of bullying,” says Julie Hertzog, director of PACER’s National Bullying Prevention Center. “Our hope is that the movie will be a call to action, and that more people will work together to create a climate that doesn’t accept this behavior.”

Resources available at PACER.org/bullying include bullying prevention classroom toolkits, activities and videos for K-12 students; toolkits for organizing community events around bullying prevention; tips for how parents can talk with their children about the subject and work with schools and more.

PACER’s TeensAgainstBullying.org website offers relevant and interactive information in a teen-friendly way. Teens can find strategies to deal with bullying, ways they can stand up for other kids, and ideas for how they can bring the bullying prevention message to their school. PACER’s KidsAgainstBullying.org website is also specifically designed for elementary-aged children and uses a cast of animated characters to share bullying prevention strategies.

In addition, PACER’s National Bullying Prevention Center, The National Center for Learning Disabilities (NCLB), AbilityPath and Autism Speaks are partnering with The Bully Project to raise awareness about how bullying affects children with disabilities. Resources and a toolkit will be available soon at specialneeds.bullyingproject.com.

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