Sears Tackles America’s Bullying Epidemic Head-On

Cyber safety news from the Ascentive team

Parents of the 13 million children who suffer from an acute bullying problem[1] can now find solutions at their fingertips. Sears has announced the launch of Team Up to Stop Bullying to address America’s bullying issue, which spikes as students return to classrooms and playgrounds. Team Up to Stop Bullying is the first solutions- and service-based anti-bullying coalition striving to provide immediate solutions that parents and schools can implement today.

“Team Up to Stop Bullying provides much-needed resources to parents, children, educators and communities and will help Americans understand that bullying is a not a normal part of childhood,” said Marie Newman, bullying solutions author and managing director of Team Up to Stop Bullying. “Every seven minutes a child is bullied at school and studies show that schools with an anti-bullying program see a decrease in bullying up to 50 percent. While there isn’t one fix to every bullying problem, there are solutions and services that work. Now, for the first time, there is one simple place to connect to those solutions at sears.com/TeamUp.”

Sears Team Up to Stop Bullying initiative aims to connect those in the throes of a bullying problem to valuable resources with solutions and services provided by a nationwide coalition of more than 55 organizations. The Team Up to Stop Bullying website, sears.com/TeamUp, provides easy access to hundreds of solutions and services for parents and schools from non-profits like: Boys & Girls Clubs of America; Hazelden, publisher of the Olweus Bullying Prevention Program; National PTA^®; Stand For The Silent; Solutions For Bullying; It Gets Better project; The BULLY Project and End to Cyberbullying.

Celebrities will also “team up” with the coalition to spread the word. The Kardashians, Marlo Thomas, George Kotsiopoulos, Kyle Massey, Jennifer Veal, Lee Hirsch (director of the new BULLY movie) and more, are lending their voices as Team Up to Stop Bullying ambassadors.

“When you’re on the front lines of bullying it’s hard to know where to turn to find immediate solutions,” said Lana Krauter, senior vice president and president of Sears Apparel. “Sears is proud to have created Team Up to Stop Bullying to help families and communities find solutions. We’ve built a tremendous coalition of partner organizations that, like Sears, raise their hand and say that children deserve to be protected and learn in safe environments.”

Sears encourages those affected by bullying to team up in three ways:

1.     Visit sears.com/TeamUp to Find Solutions to Bullying or Take the Power Pledge

• Find a solution to your child’s unique bullying problem or find a service provider who can assist you or provide counsel in implementing solutions.
•  Commit to stop bullying and support a movement for positive change in our schools by taking the Power Pledge online at sears.com/TeamUp. The pledge includes committing to never demean, humiliate or be disrespectful toward anyone, to be inclusive and accepting of everyone and to celebrate unique differences. Visitors can also donate to Team Up to Stop Bullying, which benefits non-profit solutions-oriented anti-bullying organizations.

2.     Buy the “BULLY” documentary T-shirt: Show your support with the Team Up to Stop Bullying T-shirt, available for $9.99 at sears.com/TeamUp. Sears is donating $3.75 from the purchase of T-shirts now through October 31, 2012 to Donorschoose.org to benefit The Bully Project^®‘s 1 Million Kids program. Donorschoose.org is a charitable organization committed to working with The Bully Project to end bullying and The Bully Project is the outreach arm of the recent “Bully” documentary.

3.     Shop back-to-school at Sears: Sears customers can shop to stop bullying on Sears’ “Super Back-to-School Saturday” (August 11). Customers can download a one-day-only savings pass online at sears.com/TeamUp for 15 percent off on in-store purchases of apparel, footwear and fine jewelry. Sears will donate five percent of in-store purchases using the savings pass (up to $70,000) to its non-profit anti-bullying coalition of partners.

 

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