Sears Tackles America’s Bullying Epidemic Head-On

Cyber safety news from the Ascentive team

Parents of the 13 million children who suffer from an acute bullying problem[1] can now find solutions at their fingertips. Sears has announced the launch of Team Up to Stop Bullying to address America’s bullying issue, which spikes as students return to classrooms and playgrounds. Team Up to Stop Bullying is the first solutions- and service-based anti-bullying coalition striving to provide immediate solutions that parents and schools can implement today.

“Team Up to Stop Bullying provides much-needed resources to parents, children, educators and communities and will help Americans understand that bullying is a not a normal part of childhood,” said Marie Newman, bullying solutions author and managing director of Team Up to Stop Bullying. “Every seven minutes a child is bullied at school and studies show that schools with an anti-bullying program see a decrease in bullying up to 50 percent. While there isn’t one fix to every bullying problem, there are solutions and services that work. Now, for the first time, there is one simple place to connect to those solutions at sears.com/TeamUp.”

Sears Team Up to Stop Bullying initiative aims to connect those in the throes of a bullying problem to valuable resources with solutions and services provided by a nationwide coalition of more than 55 organizations. The Team Up to Stop Bullying website, sears.com/TeamUp, provides easy access to hundreds of solutions and services for parents and schools from non-profits like: Boys & Girls Clubs of America; Hazelden, publisher of the Olweus Bullying Prevention Program; National PTA^®; Stand For The Silent; Solutions For Bullying; It Gets Better project; The BULLY Project and End to Cyberbullying.

Celebrities will also “team up” with the coalition to spread the word. The Kardashians, Marlo Thomas, George Kotsiopoulos, Kyle Massey, Jennifer Veal, Lee Hirsch (director of the new BULLY movie) and more, are lending their voices as Team Up to Stop Bullying ambassadors.

“When you’re on the front lines of bullying it’s hard to know where to turn to find immediate solutions,” said Lana Krauter, senior vice president and president of Sears Apparel. “Sears is proud to have created Team Up to Stop Bullying to help families and communities find solutions. We’ve built a tremendous coalition of partner organizations that, like Sears, raise their hand and say that children deserve to be protected and learn in safe environments.”

Sears encourages those affected by bullying to team up in three ways:

1.     Visit sears.com/TeamUp to Find Solutions to Bullying or Take the Power Pledge

• Find a solution to your child’s unique bullying problem or find a service provider who can assist you or provide counsel in implementing solutions.
•  Commit to stop bullying and support a movement for positive change in our schools by taking the Power Pledge online at sears.com/TeamUp. The pledge includes committing to never demean, humiliate or be disrespectful toward anyone, to be inclusive and accepting of everyone and to celebrate unique differences. Visitors can also donate to Team Up to Stop Bullying, which benefits non-profit solutions-oriented anti-bullying organizations.

2.     Buy the “BULLY” documentary T-shirt: Show your support with the Team Up to Stop Bullying T-shirt, available for $9.99 at sears.com/TeamUp. Sears is donating $3.75 from the purchase of T-shirts now through October 31, 2012 to Donorschoose.org to benefit The Bully Project^®‘s 1 Million Kids program. Donorschoose.org is a charitable organization committed to working with The Bully Project to end bullying and The Bully Project is the outreach arm of the recent “Bully” documentary.

3.     Shop back-to-school at Sears: Sears customers can shop to stop bullying on Sears’ “Super Back-to-School Saturday” (August 11). Customers can download a one-day-only savings pass online at sears.com/TeamUp for 15 percent off on in-store purchases of apparel, footwear and fine jewelry. Sears will donate five percent of in-store purchases using the savings pass (up to $70,000) to its non-profit anti-bullying coalition of partners.

 

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Center for Safe Schools Launches Toolkit to help parents address Cyber-Bullying

Internet safety tips from the Ascentive team

Center for Safe Schools has partnered with the Highmark Foundation to produce the Pennsylvania Bullying Prevention Toolkit that will help parents, educators and professionals serving youth prevent bullying and support children affected by it.

The toolkit is available in print and online and includes specific information about how to differentiate between bullying and conflict, how to respond to cyberbullying, and potential legal implications of bullying-type behaviors. In addition, it contains tools such as a step-by-step guide for connecting children to relevant assistance, a sample letter informing the school of a bullying incident, and a list of vetted resources on bullying prevention, intervention and support.

The new toolkit was supported with funding from the Highmark Foundation and developed by the Center for Safe Schools with input from an interdisciplinary group of stakeholders focused on identifying strategies for improving the availability of resources and supports for children affected by bullying. This group includes Pennsylvania Department of Education, PennsylvaniaCommission on Crime and Delinquency and Pennsylvania Office of Attorney General; along with other state agencies, nonprofit and public health organizations and parents.

 

“In addition to helping parents, the toolkit is especially valuable to schools that do not have bullying prevention programs in place and to agencies typically called upon in crisis situations,” said Center for Safe Schools Director Lynn Cromley. “It ensures that families and various agencies have a fast-track to assessing and meeting needs when a bullying situation occurs.”

The toolkit is a continuation of the Highmark Foundation’s commitment to bullying prevention. Through Highmark Foundation funding, nearly 400 schools and approximately 210,000 students in Pennsylvania have had access to the research-based Olweus Bullying Prevention Program. The toolkit extends the foundation’s public health strategy by bringing information and resources related to bullying and bullying prevention to communities.

“The Highmark Foundation appreciates its continued partnership with the Center for Safe Schools. By working together we are helping to ensure the health and well being of all students,” said Highmark Foundation President Yvonne Cook. “The toolkit will help achieve the Center for Safe Schools and the Foundation’s shared goal of placing more adults in a position to help children so they can intervene appropriately in bullying situations.”

“Pennsylvania leads the nation in the breadth and scope of its bullying prevention efforts. Together, the partners in this work are changing attitudes, behavior and practice through cultivating safe and nurturing schools and communities for Pennsylvania’s children,” Cromley added.

To promote the new resource, the Center for Safe Schools will offer a webinar providing an introduction, content review and suggested uses of the toolkit. Besides parents and teachers, the Pennsylvania Bullying Prevention Toolkit is designed as a resource for anyone working with youth – including childcare workers, healthcare professionals and coaches. The pre-recorded webinar will be available beginning January 23, 2012.

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