Boys and Girls Clubs of America and Sprint team up to fight cyberbullying

AscentiveInternet safety tips from the Ascentive team

Young people grow up hearing all kinds of safety warnings like “Look both ways before crossing the street,” or “Don’t talk to strangers.” But traditional safety tips are changing as today’s youth spend more time navigating an expansive online world.  Boys & Girls Clubs of America (BGCA) and Sprint today announced a strengthening of their work to educate young people and the adults who care for them about Internet and media safety.

BGCA and Sprint enter into their third year of working together with a $409,772 commitment aimed to highlight important online safety practices to nearly 4,000 Boys & Girls Clubs across the country. BGCA and Sprint will provide tools and resources to educate Club youth, parents and staff throughout the year with strong support around June’s Internet Safety Month.

This year’s funding will provide Clubs with a comprehensive media-safety strategy through the utilization of the NetSmartz and NSTeens programs, developed by the National Center for Missing & Exploited Children, along with resources that include media-safety discussion cards, social-networking and mobile-phone usage guidelines, and resources for Clubs to host their own Internet Safety days. Additionally, Clubs will be provided with teen-friendly video packages and media-safety articles, polls and contests for their members.

“Understanding media safety issues and knowing how to be safer online is critical for Club youth and parents,” said Judith J. Pickens, senior vice president for BGCA’s Program & Youth Development Services. “With Sprint’s ongoing support, Boys & Girls Clubs of America will continue to find creative ways to educate our young people on how to safely navigate the online world and be proactive with protective issues surrounding online safety.”

The goal is not only to educate, but allow for interactive engagement among youth. Creative avenues to communicate critical information are provided, such as the recent “Caption This!” contest, which was hosted on myclubmylife.com, BGCA’s website for teens.

The contest provided five sample posters representing critical media-safety topics: cyberbullying, password protection and online information sharing, sexting, Web chat safety, and mobile-phone recycling. Participants were challenged to produce an original slogan for one of the posters, and the winning slogans will be used in an educational poster series to promote the importance of media safety to some four million youth served by Boys & Girls Clubs.

“Sprint is pleased to continue its work with Boys & Girls Clubs of America,” said Ralph Reid, vice president of Corporate Responsibility for Sprint. “With so many young people accessing the Internet, it’s critical that they have ready access to information on how to stay safer; BGCA has been invaluable in seeing that this content gets into Clubs across the country.”

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