Learn the Fundamentals of Social Media Marketing

AscentiveBusiness tips from the Ascentive team

Today’s entrepreneurs need to have a handle on Social Media Marketing if they want to generate buzz about their brand and raise their bottom line. By harnessing the power of web content and Social Media Marketing, entrepreneurs can elevate both their web audience and client base in a substantial way. Of course, starting your Social Media Marketing strategy from scratch can be quite a challenge. To get off to a great start, you really need to fully comprehend the fundamentals of Social Media Marketing. From making the most of your content’s quality, to increasing your online points of entry, putting these fundamentals to use will help you build a foundation that will serve your clients, your brand, and your bottom line.


Your success with Social Media Marketing depends on more listening and less talking. Always read your audience’s online content and join in their conversations in order to learn what’s of vital importance to them. You need to listen in order to create and inspire the conversations that add value their lives, both on and off line.



It’s crucial to focus on your niche; don’t be a jack-of all trades. Your Social Media Marketing strategy must be focused in order to be successful. Don’t try to be all things to all people.


The quality of you connections is more important than the quantity. Only high-quality followers will read, share and talk about your web content.


Social Media Marketing success won’t happen for you overnight. You will need to commit to Social Media Marketing for the long haul in order for it to generate substantial results.


When you create quality web content, your audience will share it on Twitter, LinkedIn, Facebook, and their blogs. The sharing is the key, as it creates more entry points where new potential customers can find you.


You need to spend time finding the influential people in your market who are interested in their niche and have their own quality audiences. These are the people you need to build relationships with. Prove to them that you are a reliable, unique source of information on your niche.


Don’t append all your time online promoting your product. This may sound counter intuitive, but the truth is, you need to spend less time promoting your product or service, and more time adding value to the online conversation about your niche.


Give credit where credit is due, and don’t ignore people that reach out to you online. Remember, Social Media Marketing is all about building relationships.


With Social Media Marketing, you need to be constantly available to your audience. Don’t just publish content sporadically. You need to consistently publish content and participate in online conversations.


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