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What are Cookies?

Internet privacy info from the Ascentive team

If you surf the Internet, you’ve come across cookies in one form or another. A cookie is a type of message that is communicated to a web browser by a web server.  The two main purposes of a cookie are to identify users and possibly prepare customized Web pages, or to save site login information. Due to their core role of enhancing/enabling usability or site processes, disabling cookies may prevent users from using certain websites.

Cookies are created when a user’s web browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server. Computer Cookies are created not just by the website the user is browsing but also by other websites that run ads, widgets, or other elements on the page being loaded. These types of cookies regulate how the ads appear or how the widgets and other elements function on the page.

Session Cookies are a type of cookie used by a server to store information about user page activities so users can easily pick up where they left off on the server’s pages. By default, web pages really don’t have any ‘memory’. Cookies tell the server what pages to show the user so the user doesn’t have to remember or start navigating the site all over again. Cookies act as a sort of “bookmark” within the site. Similarly, cookies can store ordering information needed to make shopping carts work instead of forcing the user to remember all the items the user put in the shopping cart.

Persistent Cookies are employed to store user preferences. Many websites allow the user to customize how information is presented through site layouts or themes. These changes make the site easier to navigate and/or lets user leave a part of the user’s “personality” at the site.

Cookie security and privacy issues

It’s important to note that cookies are not viruses. Cookies use a plain text format, and they are not compiled pieces of code so they cannot be executed nor are they self-executing. They also cannot make copies of themselves and spread to other networks to execute and replicate. However, Cookies can be used for malicious purposes. Since they store information about a user’s browsing preferences and history, both on a specific site and browsing among several sites, cookies can be used to act as a form of spyware.

Responsible web developers deal with privacy issues caused by cookie tracking by clearly describing how cookies are used on their sites. These privacy policies should explain what kind of information is collected and how the information is used.

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Ten Resume Mistakes to Avoid

Business tips from the Ascentive team

When hunting for a job, your resume is an important tool that you can’t go without. In digital form or hardcopy, a resume allows a prospective employer to quickly review your experience and evaluate whether you are the right fit for an available position. But there are a few mistakes you can make when creating your resume that can seriously impact your chances of getting job. Here are the ten worst mistakes you can make with your resume:

 

1) Typos

Typos are the worst offenders, and the easiest to avoid. Always proofread your resume and have a few friends read it over. Don’t just leave it to your word processor’s spell check program. The spellcheck will enforce proper spelling but may supply you with the wrong word for your needs. And when you are checking over your resume, be sure to read it aloud.

 

2) Flowery Objective

Don’t waste space with a flowery objective at the beginning of your resume. Replace the objective with an accessible tagline stating what you do and your expertise.

 

3) No Career History

Hiring managers want to see the career progression and impact you made at each position. When formatting your resume, start with a header followed by a strong profile section detailing the scope of your experience and areas of proficiency, a reverse chronological employment history emphasizing achievements over the past 10 to 15 years, and finally a summary of your skills and education.

 

4) Only Detailing your Job Duties

Go beyond showing what was required at your previous jobs and note how you made a difference at each company, providing specific examples. When developing your achievements, ask yourself how did you perform the job better than others and how did you overcome and project-related challenges.

 

5) Too Long

Keep your resume to a page. If you have to go over, include information that you definitely think will get you an interview.

 

6) Personal Pronouns and Articles

Always write your resume in a telegraphic style. There should be no mentions of “I” or “me,” and a minimal use of articles.

 

7) Irrelevant Information

Only include information relating to the job. This includes any hobbies and interests.

 

8 ) No Keywords

Keywords are crucial to your resume, as they allow hiring managers to better find you when doing a search online. Determine the keywords for your resume by reading job descriptions that interest you, and including those words in your resume.

 

9) No Summary

Always include a career summary that demonstrates your skill level and experiences directly related to the job. This summary is one of the most important elements of your resume, as it’s the element that should persuade the employer to hire you.

 

10) Wrong Contact Information

Finally, Always double-check your contact information, especially if it has been updated recently.


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