Business tips from the Ascentive team
If you are an entrepreneur, you know that Social Media plays a big part in marketing your business. Google+ has now opened itself to the public, but it is asking businesses to hold off on creating profiles until the search engine giant has released an upcoming set of features that will better support businesses. In the meantime, there are a few things you can try out with your personal accounts in order to get your feet wet and prepare your business for the eventual rollout:
Use Your Business’ Actual Name
No matter what, you’re going to want to stick with your businesses’ actual name when you create your Google+ page. Although you may want to acquire pages that have keywords that are related to your niche, this technique will likely be against Google+’s future policy. Just concentrate on making your Google+ business page your business’ home away from home, and a back link for search engine optimization.
Add Information to Your Pop-Up Window
You may have noticed that a pop-up window appears when you hover over your profile picture with your mouse. This window is an area that enables you to add information about your business, so be sure to fill it out.
Use Circles for Privacy & Security
Due to the Google+ sorting strategy, social connections through the portal are a bit more efficient than Facebook. Circles enable Google+ users to organize their connections into groups such as Family, Friends, and Work Colleagues, in order for users to decide which circles get access to which posts. Users can create a circle for any type of group they want and connect with whomever they want, including people outside of their normal group. This makes it much easier to control that has access to what information.
Use Private Posts for Brainstorming
Just like a blog, you can use Google+ to brainstorm posts without all your followers reading a work in progress, as Google+ offers the users the ability to disable sharing on posts. If you have posted something that you would like to keep private for now, click on the drop down menu are at the top right of the post and select “disable reshare.” This will also disable the “+mentions” in the comments of your post, even if you want to mention another Google+ user who has commented before you disabled the reshare.
Use Hangouts for Video Conferences
You may not have realized it, but Goggle+’s built-in multiple user video chat tool can also double as a conferencing platform. Instead of contacting people and then triggering a conversation on the phone or on Skype, you hang out in a room that displays you via camera stream. If no one is available to chat, you simply let the application run in the background while you continue your work.
Integrate your Other Apps
Finally, when your business is invited to have it’s own Google+ profile, you should integrate your other Google applications with it, including Gmail, Google Docs, and Google Calendar.