Business tips from the Ascentive team
A well designed website is a vital ingredient to every business. It’s crucial to avoid designing a website that takes way too long to load, has poor accessibility, doesn’t load correctly, is too cluttered, or even too sparse. If one of your visitors leaves your website within eight seconds, it’s time to fix something on your site pronto. Here are some key suggestions as to where you should start:
Speed up your site
When your website fails to grab someone’s attention and compel them to order one of your products or services or even add their email to your mailing list, it may be time for you to check and see your problem is a home page that take too long to load. It’s possible that large resolution images or animated Flash Files may be slowing you down. Try viewing your site over a slower Internet connection or use an online speed test to check your site’s speed.
Use Keywords on Your Pages
Remember, the goal of search engines is to provide relevant results according to the terms that people are using for their searches. This means you need to provide the most relevant, high-quality information that your audience is looking for out on the Internet. One way to do this is to bold the keywords in your headlines and in the “bodies” of your web page content. However, here’s no need to bold all your keywords. In fact, although it’s important to have proper keyword density, you should avoid “keyword stuffing.” Keyword stuffing is when you overload the content or your webpage’s meta tags of the web page with every possible keyword or phrase that relates to the site in many different forms. For example, a bad meta description for our a paper site would read as follows: “paper, copy paper, printer paper, laser printer paper, Xerox paper, typing paper.” Note that this example has only keywords, with no sentence structure. If your site contains an unnaturally high density of one single keyword, your site will actually drop in search engine rankings.
Use Image Tags
Another way to improve your traffic is through the use of optimized graphics in order to get listed in the Google Images’ database. When you build your website, be sure to use Image Tags and Alt Image Tags to code all of your images. And name your image files with popular, relevant, descriptive keywords.
Update Your Website Dates
When your website has the current date, it’s letting visitors known that it’s fresh and current. Search engines take this into consideration when they crawl through your site as well. Always update your website dates on a regular basis.