Google ads are often at the forefront of our minds when it comes to Internet marketing, but don’t forget their plucky sidekick, the Facebook ad! Let’s chat about the best ways to set up your Facebook ad campaign for maximum effectiveness and results.
First, let’s get a handle on the parameters of the Facebook ad. Your title: 25 characters. That last sentence was exactly 25 characters, so you can see how brief you have to be. In such a space, it’s best to draw the viewer in with a question – Need Better Facebook Ads? – or the promise/solution you are offering – Facebook Ads with Results. You can also start with a problem question – Facebook Ads Confusing?
The next section is the body, which can be 135 characters maximum. For this section, be solution-oriented and be conversational. If you started with a problem in your title, offer a solution. And it’s best if the solution is specific. It’s not enough to talk about “car parts”; talk about “car parts, oil filters, engine parts, mufflers, and carburetors.” These do double-duty, as they act as your SEO-style keyword phrases as well. This is also your opportunity to inject geo-targeted keywords, if your campaign is focusing on a specific region: “The best car parts in St. Louis and East St. Louis.”
At the end of the body, urge the reader to action with a call-to-action phrase: “Sign up for our newsletter and receive 25% off your next order.” This phrase is nice because it not only calls the reader to action, but it offers an enticement. If you have any similar enticement to offer, this is your opportunity. The very best ads are “event” ads – big sale, special offer, freebie, and other enticements.
Facebook ads require images. This image should have a 4:3 aspect ratio, and measure approximately 110 by 80 pixels (though Facebook will resize smaller and larger images). These images will be seen at a thumbnail-type size, so it’s important to choose an image that is simple and clean. Graphic-designed images, such as logos, are nice due to this reason, though carefully-selected photos are also effective.
The remainder of your ad set-up is dedicated to defining your audience, so these pages are obviously key in your ad campaign. In general, all the basic stuff you can define in your own profile can be targeted with Facebook ads: location, age, sex, education level, and even birthday or relationship status. You can also list interests of your audience, another opportunity to inject some keyword phrases. On the final page, you can set a per-day campaign budget (with a minimum of $1.00) and a time frame to run the campaign in.
Pretty simple, right? But with so many million regular Facebookers, this avenue can be particularly fruitful as part of your overall Internet marketing campaign. What do you think? What did I get wrong? What ads have you found to be most effective in your own campaign? Any tips for our readers? Weigh in with your thoughts!